Privacy policy

Effective date: August 2026

Fabl (“Fabl,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what information we collect, how we use it, how we share it, and your rights in relation to it.

This policy applies to information collected through fabl.io and related services.

1. Information we collect

Information you provide directly

We may collect personal information you voluntarily provide to us, including:

  • Name
  • Email address
  • Account and login information
  • Content you create, upload, or generate using the platform
  • Information shared through contact forms, support requests, feedback, or direct communications
  • Billing and payment-related information

Photographs and facial images

Some Fabl features let you upload photographs, including photographs of people, and apply a real face to a generated character. We process these images to produce the output you asked for and to operate the service.

Facial images may be treated as biometric information under some laws, including in Illinois and Texas, and as a special category of personal data under UK and EU data protection law. We retain them as described in section 7.

If you upload a photograph of another person, you are responsible for obtaining any consent their local law requires. See our Terms of Service.

Payment information

Payments are processed by third-party payment providers such as Stripe. Fabl does not store full payment card details on our systems.

Information collected automatically

Where permitted by applicable law, we may automatically collect certain information when you use our website or services, including:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and time spent on pages
  • Referring website
  • Interaction and usage data

This information may be collected using cookies and similar technologies, and through analytics and marketing providers that operate in accordance with their own privacy policies.

2. How we use your information

We use personal information to:

  • Provide, operate, and maintain the platform
  • Create and manage user accounts
  • Manage credit balances, payments, and billing
  • Send service-related communications, including account and billing notices
  • Send product and promotional communications
  • Respond to inquiries and support requests
  • Review feedback, improve the product, and understand usage
  • Analyze website performance and usage trends
  • Maintain system security
  • Comply with legal obligations

You may unsubscribe from promotional emails at any time using the unsubscribe link included in those communications.

We do not sell personal information for monetary consideration.

3. Legal basis for processing (UK and EEA visitors)

If you are located in the United Kingdom or the European Economic Area (EEA), we process your personal data under the following lawful bases:

  • Consent — where you voluntarily submit information or accept non-essential cookies
  • Legitimate interests — to operate, improve, and secure our website and services
  • Contractual necessity — where processing is required to enter into or perform a contract
  • Legal obligation — where required by applicable law

You may withdraw consent at any time.

4. Cookies and tracking technologies

We use cookies and similar technologies to remember your preferences, measure performance, and understand how visitors use our site.

Analytics and marketing cookies are only set with your consent where required by applicable law. You can manage cookies through your browser settings at any time.

5. California and U.S. state privacy rights

Residents of California and certain other U.S. states may have additional rights under applicable privacy laws, which may include:

  • The right to know what personal information we collect
  • The right to request access to your personal information
  • The right to request correction of inaccurate information
  • The right to request deletion of your personal information
  • The right to opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising

Fabl does not sell personal information for monetary consideration.

If we use marketing or advertising technologies that may be considered “sharing” under California law, you may opt out using the Cookie settings link in our website footer or through our contact page.

6. Sharing of information

We may share personal information with:

  • Service providers who help us operate the website and platform, such as hosting, analytics, email, and payment providers
  • Professional advisors, such as legal, accounting, or compliance advisors
  • Authorities where required by law

We require service providers to process personal information only on our instructions and to maintain appropriate safeguards. We do not sell, rent, or trade personal information.

7. Data retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy and to comply with legal obligations.

You may request deletion of your account and associated personal information, subject to certain legal, billing, security, and operational retention requirements.

Photographs you upload are retained while the content you created from them remains on your account. You may delete them at any time, and deleting your account removes them, subject to the requirements above.

8. Data security

We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no method of transmission over the internet or electronic storage is completely secure.

9. Your rights

Depending on your location, you may have rights under applicable privacy laws, including:

  • The right to request access to your personal information
  • The right to request correction of inaccurate information
  • The right to request deletion of your information
  • The right to object to or restrict certain processing
  • The right to data portability
  • The right to withdraw consent where applicable
  • The right to lodge a complaint with your data protection authority

To exercise any of these rights, please contact us through our contact page.

10. International data transfers

If you access our services from outside the country where our infrastructure is located, your information may be transferred to and processed in other jurisdictions. Where required, we rely on appropriate safeguards in accordance with applicable data protection laws.

11. Children's privacy

Fabl is not directed to children and we do not knowingly collect personal information from children.

12. Third-party links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

13. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date.

14. Contact us

If you have questions about this Privacy Policy or our data practices, please reach out through our contact page.